Throughout the campaign, you will see the hashtag #getinspired. This hashtag ties the campaign together and allows the target market to interact with the different social media platforms that the Naperville Running Company has. Also I decided to make a small change to the logo, which can be seen above, because I thought that by making the running man navy blue, he would stick out more and be more visible against the white background. Also the new logos color scheme matches the color scheme of the website. The five different advertisements I have created are a direct mail ad, a magazine ad, a social media contest, a mural advertisement, and an ad partnering with New Balance. Each of these advertisements are great for getting the Naperville Running Company’s name out to the public and for promoting the different products and services that the company has to offer. Thank you for this opportunity and I hope you enjoy the campaign I have put together for you and your company!

Hello Mr. Hartner, here is the campaign that I have created for your company, The Naperville Running Company. The goal of this campaign is to get your business more recognition within the community and to increase the sales of your company. You talked about how you wanted to not only target hard core runners, but also to expand to walkers and people who are active, so I have named this campaign the "Get Inspired Campaign." Running and walking are great past times and ways to get active, so I thought it would be a good idea to try and inspire people to start running and walking more which would bring in more customers to the store. This would not only increase sales, but it would help the people within the Naperville community stay in shape and get active.