Direct Mail Advertisement
To the right is the direct mail advertisement that will be sent to everyone that is signed up to receive the Naperville Running Company emails. This advertisement is advertising the Brooks Running 101 classes offered at the Naperville Running Company. I decided to send a direct mail talking about the class because I thought it reaches the target audience and can inspire people to sign up for the classes. Also it targets people who may buy from the store but don't necessarily run and it can inspire them to want to start running. I included all of the necessary information of the class in the ad and also added the website at the bottom in case people want more information. Also because the campaign is called "get inspired" I added the hashtag #getinspired at the bottom because it ties the campaign together and also relates to the social media contest. I used mainly blue colors because blue is a really calm color and it is also eye catching. I based the layout on some of the social media posts already posted on the Instagram because I thought it would tie the different forms of advertising together nicely.
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