Mural
Since there are lots of open walls Down Town Naperville and there are many murals, I thought it would be a cool idea to have one painted of The Naperville Running Company. This mural would show the community members involved with the company and help advertise the business in a unique way. This mural would target the audience of people who live in Naperville and enjoy spending time in the Down Town area while spanning to an audience of all ages. The mural would be an image of people standing outside of the original store Down Town and it would say "Get Inspired at The Naperville Running Company." I wanted it to say that because it incorporates the campaign message and it can "inspire" people to come to the store. Not a lot of business advertise with a mural, so I thought that this would be a fun and creative way to get the company and message out to the public.